Today’s Journal News delves into Yonkers firefighters’ media campaign against what they allege is “misinformation” being provided by Mayor Mike Spano. The firefighters union hired a public-relations firm and is spending at least $50,000 to get their message out on television, billboards, and in press releases, direct mail and newspaper ads.
A 30-second TV spot that runs through July 4 asks viewers to call Spano and demand “no further cuts.” The city budget, which was proposed by Spano and revised and adopted by the City Council, eliminated 30 vacant jobs in the department.
“This is bigger than anything we’ve ever done before,” union President Barry McGoey told the newspaper, “because we have never been under attack like this before.”
In a news release Monday, the union accused Spano of “misleading the public by falsely suggesting abuses of so-called sick leave” by city firefighters.
Deputy Mayor Sue Gerry defended cost-cutting by the administration. “We are trying to provide the highest level of public safety” while keeping personnel costs down within contractual boundaries, she said. “There is no intent to bruise anyone’s image.”