Trailway ads related to “specific sexual activities” would be banned under Bikepath Country’s proposal to commercialize the Putnam Trailway, which runs 11 miles through the woods from the Westchester line to Brewster.
Putnam County Executive MaryEllen Odell is promoting the plan as a way to support local entrepreneurs and provide funding for trail maintenance.
The company,which has nine partners, includes Camp Kiwi owner Ivan Bellotto and former Carmel Town Councilman Richie O’Keefe.
The restrictions were included in the 16-page proposal submitted by the Somers-based company on March 6. The Putnam County Law Department denied Tax Watch’s request for the documents. But we were able to obtain it from sources. The documents appears in its entirety below.
The prohibition on sex-related ads are included in two of the seven standards for trailway ads.
Advertising banned would be signs that are:
• false, misleading or deceptive.
• Relates to is explicit sexual material, obsence material or material harmful to minors;
• Advertises tobacco products;
• Includes language that “obscene, vulgar or profane;
• Depicts violence or anti-social behavior.
• Relates “instruments, devices, items, products or paraphernalia that are designed for use in connection with specific sexual activities.”
That knocks out the Carmel adult shop, Giggles, with its array of sex toys for sale. This could mean that Putnam’s youth will be spared condom ads along the trailway.
Other general restrictions would prohibit sponsorships for police-regulated businesses, faith-based organizations, political organizations, companies whose business is “substantially derived” from the sale of alcohol, firearms or adult use. But the proposal also warns that First Amendment considerations may intervene, so ads in these categories would be subject to review and approval by the county.
That opens the door for political advertising along the trailway during campaign season.
I wonder if restaurants with a good bar business, like JP Cunningham’s or the South Side Grill in Mahopac, would be able to advertise under these guidelines. Is a substantial amount of the Terrace Club’s revenue from alcohol? Who determines substantial? I know I’ve knocked down a beer or three on the patio, overlooking Lake Mahopac.
Putnam County legislators, who meet Monday evening at 6:30 p.m. to advertising plan, may consider applying the company’s proposed restrictions on advertising to the company itself.
Among the ads banned from the program as those that are “false, misleading and deceptive.”
That could well characterize Bikepath Country’s proposal to monetize the view-shed along 11 miles where the Putnam Division of the New York Central Railroad once ran. Those standards are including in Bikepath Country’s March 6 submission to the county’s Request for Proposals. The submission, which appears in full below, was obtained by Tax Watch.
It includes Bikepath Country’s false claims that it revenue-generating sign programs in Tallahassee and Pinellas County, Fl. Tax Watch first reported on the falsified information on May 23, with officials in both communities saying no such contracts existed.
Nevertheless, Bikepath Country Vice President Richie O’Keefe on June 12 told the Putnam County Legislature that the corporation had a contract in Pinellas County. A Pinellas County spokeswoman reiterated that there was no contract, despite O’Keefe’s assertion that one had been signed.
Westchester County, meanwhile, shelved the program following local outcry.