In a bid to attract new investment, the Rockland Economic Development Corp. will spend $140,000 on a marketing and advertising campaign.
The goal is to catch corporate decision makers’ attention at the point when they are considering new investments.
The campaign will target advanced manufacturers, medical instruments firms, healthcare companies and corporate headquarters relocation.
“It’s very competitive our there right now and Rockland needs to to compete,” said Michael DiTullo, president and CEO of the REDC, who noted that the City of Yonkers just launched a big marketing campaign to lure investments. “We want to let the corporate world know that we want their business.”
The REDC raised $90,000 for the campaign through its private-sector contacts and members, while Rockland County government kicked in $50,000.
It’s the REDC’s first external marketing campaign since 2000, said DiTullo.
The campaign’s spending will focus on business-television programming in New Jersey, Long Island and Connecticut, as well as news radio.
Digital marketing buys include banner ads on websites, newsletters and social media.
Focus Media in Goshen will advise the REDC and execute the campaign.